DOWNLOAD YOUR FREE COPY OF THE FORRESTER REPORT  | FROM CUSTODIANS OF TECHNOLOGY TO CUSTOMER-FOCUSED TECH WIELDERS: THE NEW BREED OF CIOS

Are CIOs becoming more invested in “the digital experience?”


The answer is yes, according to a recent Forrester report, “Predictions 2016: The New Breed of CIO.” CIOs will transform from being “custodians of technology” to “actively [wielding] tech to drive revenue instead.” Whereas in the past, marketing has been the “nucleus of digital experience,” the increased focus on the customer experience (CX) has led to other line-of business leaders becoming involved as well. 

Download the K2 Analyst Response to the Forrester report (which includes a link to the full Forrester report) and find out how flexible business transformation platform can improve customer-facing processes and accelerate revenue.

 

FORRESTER REPORT

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