Modernising your Content Services Strategy

for the Digital Age

Thursday, May 23rd | 10AM GMT


Digital transformation sits at the forefront of organisational priorities. It’s no longer a “nice to have,” it’s imperative to survival. However, to be truly transformative in improving customer experience and employee productivityćƒ¼achieving a sustainable competitive advantagećƒ¼organisations need to transform how they think about their key enterprise currency: content.  


Navigating the digital transformation journey requires a holistic approach to standardize the way content is managed, used and shared across the organization.  Traditional approaches leveraging legacy on-premises ECM platforms simply won’t cut it. 


Join Erika Trautman, Sr. Product Manager at Google, K2’s Sr Director of Product Marketing Holly Anderson, and special guest Cheryl McKinnon, Principal Analyst at Forrester Research for a practical, interactive discussion about how to modernize your content services strategy for the digital age. You’ll hear the latest insights on:


  • What is driving the evolving enterprise content management space
  • The impact intelligent automation is having on the ECM space and the overall customer experience
  • How to build content services roadmap to simplify the way users discover, connect, and manage information through intelligent, content-focused solutions built with K2 & Google


Don’t miss the opportunity to find out how to accelerate your digital transformation strategy with Google’s next-generation ECM and K2’s low-code development platform for digital process automation.


Erika is a Senior Product Manager for Google Drive where she leads core enterprise product. Prior to joining Google, Erika was the CEO and Founder of Rapt Media, an enterprise video start-up. Over the course of 8 years, she a built a business that served a portfolio of large enterprise and Fortune 500 customers, and generated millions in annual revenue before selling the company Kaltura, a leading enterprise video platform. Prior to that, Erika was an investigative reporter and documentary filmmaker with a specialization in science documentaries. Erika received her undergraduate degree from Yale University, and her Masters in Documentary Film from UC Berkeley.

Holly is a Director on the Product Marketing team at K2 and works on product messaging, value proposition, customer communication and much more. She has over a decase of experience with K2 both in-house since 2006 and as a consultant prior to that.

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.
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