K2 WHITEPAPER  |  FROM CUSTODIANS OF TECHNOLOGY TO CUSTOMER-FOCUSED TECH WIELDERS: THE NEW BREED OF CIOS

 

Are CIOs becoming more invested in “the digital experience?”

The answer is yes, according to a recent Forrester report, “Predictions 2016: The New Breed of CIO.” CIOs will, according to the report, transform from being “custodians of technology” to “actively [wielding] tech to drive revenue instead.” Whereas in the past, marketing has been the “nucleus of digital experience,” the increased focus on the customer experience (CX) has led to other line-ofbusiness leaders becoming involved as well. It is indeed an important time for businesses of all shapes and sizes to stop and take an inventory of current business operations to determine how best to break down the silos between lines of business and IT infrastructure.

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